We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. In addition, they also offer faster turnarounds as there are fewer air movements. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Stakeholders with a lot of influence can put their mark on the development of your product, regardless of whether the influence is formal or . In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. Need Strategic Analysis for this company? Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. food companies also depend on them as they operate on over 800 routes. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. The second aspect which is on the strategy of this company is sustainability. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. . An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. They helped me with my custom research and delivered before time! Being low cost, driving efficiency and investing only where it matters most to our customers and our people. These monopolies denied other interested stakeholders from actively taking part in the industry. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. Numerator is obtained after meeting dues of all claimants of contractual dues. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. Please note that you agree to receive email updates from us on our new reports and solutions. 4 min. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). EasyJet is a British low cost airline company that flies both domestic and international routes. Opines that a large investment is needed to strengthen and expand the market share. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. I have a background as a Developer and Technical Architect. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Describes the roles of key players like owners, board of directors, and staffs. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. To identify and name stakeholders who are part of a project ecosystem. One of the most important aspects which have made this airline to stand out is the route system. . September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. 3. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. Or you could illustrate who the external stakeholders are that influence your business. Opines that pressure groups would want to increase the good reputation of the charity. View timetables, travel guides and ideas of where to go. Weaknesses. These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). The tables below illustrate the current state and future plans of the company. "Easyjet stakeholder mapping" Essays and Research Papers. Due to the increased use of the internet, it is becoming more and more easier to book online. Changing priorities for consumers to drive ancillary revenues, 1. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. This airline company was the brain child of Stelios Haji Ioannou. Copyright 2000-2023. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. Impact of Covid-19 on the economy and airline industry, 1. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. It is clear that the assortment of communication . Explains how easyjet's employees can affect the business in many ways. To make the connections and associations between stakeholders tangible by visualising them. Table of Contents. This is because of the high costs which are associated with running the airline. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). Run projects smoothly with stakeholder mapping. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. The Company operates through two segments: Airline business and Holidays business. competitive advantage requires cost leadership, differentiation, and focus strategies. Some stakeholders are more involved than others. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. A SWOT and PESTEL Analysis of EasyJet. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Modern aircraft fleet with unparalleled network, 1. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. . 4. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. This is especially so since the threat among the regional airlines is higher as compared to the local routes. "EasyJet Company's Strategic Analysis and Marketing." easyjet stakeholder mapping. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. they aim to be considerate to their neighbour while delivering value to customers. The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. 1. Analysis, Pages 18 (4448 words) Views. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. All stakeholders want the business to succeed and are dependent on each other to make this happen. IvyPanda. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. their diversity team provides training and advice on discrimination law. Explains that there is no clear classification of the airline industry because it serves a broad purpose. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. Take appropriate action. Total revenue ( million) 2,362.8 1,797.2 31.5%. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. In this case, EasyJet faces the same challenge as a company in Europe. (Cameron & Mike 2009). mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. they have to be fair in hiring new employees based on their abilities rather than their gender. This is especially critical when you need to: Design new products . Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. We are a low-cost European point-to-point airline. 2. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). Simple & Easy EasyJet Titles. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). Figure 22: Balance scorecard (a) for . Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. The company has invested in the efficient use of airports. Employees - they want to be . Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. employers or management may lose a large sum of profit because of the inoperative production. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. A stakeholder analysis is useful for a myriad of reasons during the project process. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. Competition is stiffening in the airline sector. Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. Within an enterprise, stakeholders may also include managers and staff. Powerful Essays. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. 2. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Explains that positive and negative externalities influence the supply and demand of the airline industry. Key Performance Indicators (KPI's) Report. Identify the stakeholders. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. This is because the airline has been able to capture key routes in Europe. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. 1. 3. What is stakeholder mapping? Define the scope, goals, and desired outcomes of your project. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. 2019 Ted Fund Donors Figure 1: EasyJet stakeholder map. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). This airline is credited to having the quickest turnaround times on the industry. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. 1. Easyjet rejects takeover bid from rival Wizz Air and is. IvyPanda. easyJet is a British airline, headquartered in London Luton Airport. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. 3. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. Few airlines in Europe have lower fares. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. The tools of stakeholder analysis mean that this is not a major problem for management. Your company's leadership team, for example, is usually very invested and very influential when it .