To many in the industry, that seemed pretty disingenuous. Yeah. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. We taped this episode live at Hot Pod Summit. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast | Podcasts on Audible | Audible.com Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! The Ron Burgundy Podcast Season One Trailer. It didnt go well for him either. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. How do you think about audience acquisition then? I want to start at the beginning. Its not a huge focus for us. Gmails client-side encryption is now available to more businesses, Whoops! Ron Burgundy | iHeartMedia The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Then if they want to, we launch their podcast with iHeart Podcast Network. Was Great. I was like, I dont need you to talk more. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? The core fundamental, pretty consistent business model of podcasting is a rev share model. Then, up and coming Tim Heidecker joins him. Im like, They dont need to be if they dont want to be. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Conal and iHeart Digital earned that success by doing some unconventional things. Just simplicity. Thats interesting. In fact, it was always there, but now it has exploded. Its what we do. In fact, you almost certainly kill true creativity when you hit that moment. Think about that for a second. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Thats where the VC money went. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Like you said, yes, targeting is getting harder for digital social media platforms. Which one of your children is the business affairs group? You could also say that you have a division that might be declining and a division that might be growing at a faster rate. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. It was a packed house and a great time. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. It has been a pitfall of digital media from day one. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. Ill end on this. Conal Byrne is the CEO of iHeart Digital. Fair enough. How do you make sure they sustain? Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. I feel like I already know how it went. Big Money Players and iHeartPodcasts. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. It hasnt yet hit this moment of reverse-engineering from the platforms its on. Reviews. Theres no ulterior motive or different goal. The fifth season brings canned laughter and an audience . Theres a sigh of relief from the YouTube people somewhere. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. One was just investment. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. So now its digitally infused, data-infused listening that they can target digitally. Is that present for you? If any of you are buying bus ads, please let me know, because Im dying to know how it works. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Carolina Barlow: Co-Host, Writer, and Producer. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Humans have a predilection for overcomplicating things. The 9 Most Popular Houseplants of 2023, According to Pros 2023 Big Money Players and iHeartPodcasts. Its worked for them for 10, 15 years. You just saw it happen. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. He only came on here to pitch the app. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. I cant find the reason in podcasting. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. I think marketers in this moment are actually not turning down in advertising as much as youd expect. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. via Podcasts. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. How do you tend to the things in the library that arent the celebrity shows? Ive always thought about it. Everything, I promise you, is simpler than you think. On this distribution I make this. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. I fell in love with this medium 10 years ago. Thats actually a podcast we make together thats actually awesome. I just keep hearing the trailers and it sounds godawful. His last remarks drew laughter and claps from co-workers. In podcasting, it is fundamentally different. Reviews for The Ron Burgundy Podcast | Podbay iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. I dont see a reason. A friend told it to me a year or two ago. Do you care? Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. That's it. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Here is your reach extender. Best Ron Burgundy Podcasts (2023) - player.fm As that has happened, this thing has come along called audio. iHeart does a lot of new things. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. All of our attention is on audio now because of podcasting. Don't act like you're not impressed. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. And everything in between. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Will Ferrell has started a podcast as the character he played in the movie of the same name. I understand where we sit in the pecking order in terms of cume. Eighty million a week is the more interesting stat to me. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . We tell stories through human conversation, more than anything else. He also co-owns a company with us called The Black Effect, that he 51 percent owns. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? You have an ad load that is light. I can talk about sexuality or about what trends I do or dont like. Aren't. Real. The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! This has made podcasting different. Thats an insanely large but insanely accurate number. Josh and Chuck have you covered. The day before, I was with Publicis. Crypto company Gemini is having some trouble with fraud. The truth is, audio all-up is a third of all the media we consume. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Theres this adage for anybody that has worked in video. What that meant for us was that we were not the main course anymore, as it were. You should buy streaming. It was a smart move on their part to buy a company like HowStuffWorks.com. People were shouting questions at me as I walked through the halls. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes We have experimented with Jun Group across the years. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Live it up. Ron listens to an Opera Singer, to see what all the hype'sabout. All episodes of The Ron Burgundy Podcast - Chartable The newest mass-reach media just happened, and it is called podcasting. Its just a disconnect. The Ron Burgundy Podcast | iHeart To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . I know that sounds crazy. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Thats our conference for the podcast industry. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. Go follow Conal on TikTok, its great. I want to wrap up with the Decoder question. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. I dont know that well have a big reveal. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. They could have published them on YouTube. You always do if youre running a startup. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . There was a moment on YouTube, around 2010 or something, where we all realized the same thing. See omnystudio.com/listener for privacy information. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its not the kind of game that is usual in this industry. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. The Ron Burgundy Podcast: Hard Questions - YouTube They want to do a really good job. I dont have this concern in podcasting. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Perhaps its because there is nothing broken in the distribution and monetization model today. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. How do you make sure they get attention? Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. There is nothing broken in the podcast distribution and monetization model today. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Last year when we were all in this room, we could not stop talking about Spotify. We dont care. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. The Ron Burgundy Podcast - podcasts.google.com The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. I have to say people are very excited to hear from you today. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are you converting off the radio? That feels obvious to me. 246 episodes totalling 170 hours, 51 minutes. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. That definitely helps, so we jumped in. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. You should subscribe to it. Thats not really how it works. This is a split, right? CPMs are going up and the quality of the online ad marketplace is going down. Youve been more or less anti-subscription. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. About. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Is radio the upsell on podcasting for you? We are an obsessively, widely distributed content company. If you dont do this, you will never have the reach you need in digital audio. I can go on as long as I want.. I dont think this is wishful thinking. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to
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